Learning the right way to communicate with others can effectively make the difference in your growth in the marketplace. For a business owner, being able to communicate and pointing out small achievements to his employees is a vital aspect to achieve long-term success. For an employee, learning how to communicate effectively means increasing his value to the company and the marketplace. The following three points explain why mastering and improving communication skills can benefit our business while increasing our success rate.

1. Expanding our business reach in the marketplace We may know everything about our business and its related services, vision and mission. However, just knowing it is pointless if we cannot communicate it to the outside world. Lack of communications means lack of awareness. Lack of awareness leads to difficulties in doing business. Difficulties in doing business make it much more challenging for your company to grow in the marketplace. Business leaders in the world excel in communicating to their audience. They have ideas and they know exactly how to make the world aware about them. They know how to communicate them. Mastering the skill of communications is synonymous of expanding reach in the marketplace.

2. Telling and transmitting the message to the employees Being a good educator means being able to communicate to employees and succeeding in transmitting a particular message in a clear and concise way. Good communication is essential not only to teach, but also to make the acquired knowledge stick to the students. A leader that instructs and develops employees’ potential ensures long-term revenues in terms of skills and efficiency. Furthermore, communication is essential for a leader to transfer his objectives and aims to the employees. Only through a clear understanding of the direction taken can the team work efficiently together and cooperate to achieve the common goal.

3. Communicating to inspire One of the most important aspects of communication is the possibility of involving people in our thoughts. Words are channels that allow imagination to fly and materialise in the mind of our interlocutor not only the concepts but also the aspirations. For a leader, it is important to find time to talk to his team. Painting an imaginary picture of the final goal, through words, succeeds in showing the employees the dream to follow, giving a deeper meaning to the daily routine and morphing every working day into an important step of the company path. This aspect allows employee’s development and identification while increasing their feelings of ‘belonging’ toward the company. Communication is also the way through which leaders motivate their team members. Motivation is a key aspect in everything we do. We do things because we want do to them. A motivated employee is able to work with positive feelings and is ready to accept challenges with a willingness to succeed.

Written by: Pietro Paolo Frigenti