Every day you’ll see spam emails, sales emails etc. It’ll be a very rare occurrence that you will actually reply to one of these - It’s usually the fear that an anonymous hacker will steal your details or take your money.

The people who have to send these emails for a living are normally working for or running genuine companies - the rate of response on sales emails averages out at only 2-5%.

On average, it can take up to 4 follow up emails for canvassers and salespersons to receive even a response, and generally these will not be positive ones.

Especially in the telecommunications market - Follow up emails can be a useful way to keep potential customers’ attention, as generally a cold call will go unnoticed if there’s no continuation of the lead. Emails that provide contact details, offers and safe registered links will help to gain viewers interest and possibly earn a sale.

Studies show that telecommunication emails receive on a 2.67% click rate - Click rate is the number of people who open links to a company page or an information page to find out more - It is one of the main ways to entice a sale with the customer.

The prospect of writing a captivating sales email isn’t easy - A long email for starters, will be deleted by almost everyone who checks their emails. It has to be straight to the point and get across what you’re offering to the customer. It is less intrusive than a phone call, however, ringing a customer to offer services is a far easier way to get hold of the right person in a company.

Here’s a few important statistics :

• For Every £1 invested into email marketing, you can expect to earn £38 in returns
• 205 Billion emails can be sent every day
• Over three quarters of consumer prefer emails as their source of business communication
• Over 99% of consumers check their emails every day
• Half of those that check emails daily will do so at least 10 Times in a day

Written By Harrison Jones

References : (https://blog.hubspot.com/marketing/email-marketing-stats)